Posts Tagged ‘web development’

Cultural Change & Offshore development

March 1, 2008

Any Web Development Company faces lot of troubles in offshore works one of these is introducing agile methods in web development as it involves lot of cultural change. Due to this Companies have problems with adopting agile methods. Mostly companies operate with a command and control model in which make decisions and lower level people work them out. Agile methods can be adopted in environment with more autonomy and decision making by those working at basic level.

Clients working with offshore Web Development Company need to be cautious about this tendency and think seriously about when any Company working for them is passively agreeing. In addition clients need be wary of sounding authoritative as it reinforces this kind of situation. While choosing offshore company, one must carefully think abut the work culture and environment of the company. Now days may companies are focusing on making more flexible work environment as it is favorable to progress in agile methods. Another aspect of for this is quite tough and takes a lot of time. One can never assume that problems will be raised, even when they are spotted because making people used to a distributed control style of management requires long span of time.

This seems to be a big problem in US & European based companies, but same is with Asian Companies as Asian cultures reinforce deference to seniors. In Asian region    mainly Indian companies working on offshore projects management is some thing to “Take control”. Here people are often discouraged from asking questions, discussing problems, warning about unfeasible deadlines, or proposing alternatives to perceived instructions from seniors.

The most positive aspect of this change management is as soon as people realize they have the freedom, and the responsibility, of making decisions – they seem to really relish it. This autonomy is a great motivator, allowing people to be both more productive and able to grow into greater responsibility. Offshore Web Development Company members gain the trust the understanding to make decisions instead of waiting for the Client, which causes a lot of delays. As far as India culture is concerned people are much more likely to raise issues if they have a good personal relationship.


Web Development Company & Internet based Branding

February 7, 2008

In today’s era of internet outburst, business or corporate branding is no more bound only to traditional means of branding that were the prime source earlier. . When we talk about branding of Web Development Company there are certain facts that need to be taken into consideration. Now the horizon of corporate branding is much wider and revolves around number of contemporary marketing solutions. However the prime motto behind branding is still the same

For a Web Development Company branding id some thing that is dependent on the nature of client and jobs. Any Development Company working nearby you may be left unknown in its area but may have a very good internet presence.  From branding point of view; main concern is the attainment of world wide recognition of products. But the way to achieve this goal has been slightly altered. But the present brand promotion plan of any company also incorporate internet corporate branding solutions along with the above marketing mediums but for web Development Company it starts with internet based branding.

Because of the efficiency of internet services, most big corporate houses are inclining towards the internet corporate branding and thus the overall process of branding has become online as well. Under the traditional corporate branding procedure, the major responsibility of the promotion of a Web development company was bestowed to corporate branding solutions like television, radio and newspapers. The main factor behind the steady usage of internet business branding lies in the ubiquitous nature of internet connectivity. While the main components of a traditional corporate branding are creation of an effectual logo for a product, the selection of logo color and design. On the other side, a package of internet branding revolves around the development of attractive designs for online logo, business cards, letter heads and brochures.

The other beneficial features offered by a corporate branding consultant are instinctive navigation and pertinent content for a website. A corporate branding specialist is an extremely reliable source for the steady expansion of web development company website through the means of search engine optimization. Thus a business branding plan of an organization can’t be successful without the incorporation of effective internet branding solutions.